For Immediate Release: February 2, 2016

K’s Choice Announces 2016 US Dates for “Come Alive” Tour

Tour To Benefit Young Victims Through Local Fire Departments and First Responders

New York, NY: Multi-platinum Belgian rock band K’s Choice has announced their first U.S. tour in 10 years. Hot off a busy 2015 European festival tour, K’s Choice will head out on the road in support of their latest release, The Phantom Cowboy (MPress 2015). The first leg of the 2016 “Come Alive” Tour kicks off in Tennessee on March 16th and takes the band to the West Coast with a confirmed performance at SXSW. U.S. label mates A Fragile Tomorrow will join the bill as support. Along the tour, the band is asking fans to bring stuffed animals in support of their local Fire Department and First Responders for donation to children that might be sick, frightened or experiencing a traumatic event. Full tour dates listed below, tickets are on sale now.

K’s Choice is fronted by brother/sister duo of Sarah and Gert Bettens and rounded out by Reinout RJ Swinnen (keyboards, backing vocals), Tom Lodewyckx (guitar), Bart Van Lierde (bass) and Wim Van Der Westen (drums). This past year the band delivered the most honest, gritty, straight–ahead rock album of their career, The Phantom Cowboy. “Come Alive”, a track off the new album, is about finding your true identity only through reaching your darkest place. It’s an organic segue from the lyric in the 1998 K’s Choice track “Butterflies Instead”, where Sarah sings “pets will come alive and make everything alright…Stuffed animals are always right” in this pensive song about survival.

Front-woman Sarah Bettens has a personal connection to the cause, as a mother of four who is also a firefighter in Johnson City, TN, and a member of the local union. Sarah knows firsthand the impact that a comforting stuffed animal can have on children in times of crisis, so it was a natural fit for her and the band to ask their fan base to support their local fire departments. At each show there will be a collection box for stuffed animals that will be donated to the City’s local Fire Department and First Responders. For more details, click here.

More about K's Choice:

Since forming in Antwerp, Belgium in the mid-nineties, K’s Choice went on to receive widespread international success, earning several Top 10 album positions for their LPs, including Paradise In Me (1995), Cocoon Crash (1998) and Echo Mountain (2010), which went straight to the #1 position in Belgium and landed them a top 5 in the Netherlands. The band’s big break came in 1995 when they released “Not An Addict,” a single that brought international fame and still, even 20 years later, receives radio airplay. In 1999, the band appeared on Buffy the Vampire Slayer in the episode "Doppelgängland" performing their song "Virgin State Of Mind". The song appeared on the soundtrack Buffy the Vampire Slayer: The Album and is considered by many fans and critics among the best in the Buffy catalogue

In 2015, they released their first authentic rock record, The Phantom Cowboy via MPress Records. The album was produced by Alain Johannes (Queens of the Stone Age, PJ Harvey) and received critical acclaim from US and European outlets. Leading up to the release of THE PHANTOM COWBOY, several tracks and videos were unveiled. A music video for the album’s first single “Private Revolution” was made available worldwide via Vevo; watch the music video for the commanding track here. Yahoo! Music was the first to debut a music video for the follow-up focus track “Bag Full Of Concrete” shot by Sarah herself on a GoPro camera; watch it here. Additionally, was the first to reveal the track “Woman,” posted an exclusive stream of “Gimme Real” an shared and advance listen of “Come Alive.”

Come Alive Tour 2016

with A Fragile Tomorrow

Mar. 16 Johnson City, TN Capones Tickets
Mar. 18 Austin, TX MPressFest SXSW @ Soho Lounge RSVP
Mar. 19 Santa Fe, NM The Bridge Tickets
Mar. 21 West Hollywood, CA Viper Room Tickets
Mar. 22 San Francisco, CA Slim’s Tickets
Mar. 23 Portland, OR Hawthorne Lounge Tickets
Mar. 24 Seattle, WA Tractor Tavern Tickets
Mar. 27 Salt Lake City, UT Kilby Court Tickets

For more information on K's Choice, please contact:
Melanie Rodriguez, MPress Records | 212-481-7243 |

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